CBS Notches Easy Win in Sunday Ratings; Here’s Why

Apr 11, 2011  •  Post A Comment

A 13-minute overrun of The Masters Golf Tournament staggered CBS’s programming Sunday night but also helped get the Eye Network off to a good start in the ratings, as CBS went on to a sizable win for the night as a whole, TVbytheNumbers.com reported.

Due to the live programming, numbers are expected to change. But in overnight figures, CBS finished the night with a 2.6 average rating in the 18-49 demo, topping Fox (2.1 average), NBC (2.0) and ABC (1.9). CBS also won total viewers, averaging 11.2 million to 7.2 million for ABC, 6.0 million for NBC and 4.3 million for Fox.

At 7 p.m. CBS’s “60 Minutes” combined with the Masters overrun for a 2.3 average rating in the 18-49 demographic, besting NBC’s "Dateline" with an average of 1.2 in the same demo. Fox’s "American Dad" at 7:30 got a 1.6 in the 18-49 demo.

The 8 p.m. hour was taken by CBS’s "The Amazing Race" with a 2.8 average in the 18-49 demographic, while ABC’s "Secret Millionaire" had a mean score of 2.3 in that demo and Fox’s "The Simpsons" and "Bob’s Burgers" had a 2.3 and a 1.9, respectively, in the 18-49 demo. NBC’s "America’s Next Great Restaurant" trailed with a 1.2 average.

At 9 p.m. Fox’s "Family Guy" and "The Cleveland Show" had a 3.3 average and a 2.4, respectively, in the 18-49 demographic, while CBS’s "Undercover Boss" averaged a 2.95 in the 18-49 demo. Hour one of NBC’s "Celebrity Apprentice" averaged a 2.6 in that demo, and the first hour of a two-hour "Brothers & Sisters" on ABC delivered a mean score of 1.75 in the same demo.

The 10 p.m. hour went to NBC’s "Celebrity Apprentice" with a 3.25 average in the 18-49 demo, followed by CBS’s "CSI: Miami" with a 2.45 mean score and "Brothers & Sisters" with a 1.8 average, both in the 18-49 demo.

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