Three months after its debut, CNN’s "Piers Morgan Tonight" hit a new ratings low Tuesday night with 77,000 viewers in the 25-54 demo, reports TVNewser.com. That total put the show in fourth place behind “Dr. Drew” on HLN.
The show’s previous low was on Feb. 17, when it drew 108,000 viewers in that age group, the story notes.
In total viewers, the program took third place Tuesday, but also set a new low with 354,000 viewers, the story says. The show has done well when it has a marquee guest, but Tuesday’s edition was focused on the one-year anniversary of the Gulf oil spill, the story notes.
Nevertheless, the program is up by about one-third in total viewers for the first three months of this year compared with the final three months of Larry King’s show, which Morgan replaced, the story says. Numbers are up about 65% in the 25-54 demo.