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Piers Morgan Hits a Ratings Low

Apr 21, 2011  •  Post A Comment

Three months after its debut, CNN’s "Piers Morgan Tonight" hit a new ratings low Tuesday night with 77,000 viewers in the 25-54 demo, reports TVNewser.com. That total put the show in fourth place behind “Dr. Drew” on HLN.

The show’s previous low was on Feb. 17, when it drew 108,000 viewers in that age group, the story notes.

In total viewers, the program took third place Tuesday, but also set a new low with 354,000 viewers, the story says. The show has done well when it has a marquee guest, but Tuesday’s edition was focused on the one-year anniversary of the Gulf oil spill, the story notes.

Nevertheless, the program is up by about one-third in total viewers for the first three months of this year compared with the final three months of Larry King’s show, which Morgan replaced, the story says. Numbers are up about 65% in the 25-54 demo.

3 Comments

  1. Wow, kudos to CNN for letting principle come before success, viewership, pride, and profits. They could replace him with Glenn Beck who with a crappy 5PM time slot and with viewership down, still pulls in 2 million viewers a night! But instead they’ll continue to put out shows and views to further their personal agenda!

  2. Funny. Watched the show the next night with Carol Burnett that did 900,000 viewers. looks like viewers just passed over “cnn” on passover or people are just tired of hearing about and celebrating an anniversary of an oil spill. Either way, when Piers gets into the one on one interviews, he is really defining the genre. Give us more big interviews and less of the stories that everybody covers (and are boring). also give the man a lead in. please.

  3. Glenn Beck is an “intellectual retard.”

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