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Could a Diet Coke-Focused Series Be Headed for Television?

Apr 15, 2011  •  Post A Comment

Diet Coke is talking with former "King of the Hill" executive producers and "Blades of Glory" screenwriters John Altschuler and Dave Krinsky about creating an original, scripted comedy series for the soda maker, reports New York Magazine’s Vulture blog.

It’s unclear, however, whether the series will be meant for television or the Web, and whether the project will be animated or live-action, the article notes. The idea comes from an advertising agency, called Mother, which has been given the mandate of boosting sales of Diet Coke among young people, the story says.

Mother is the U.K.’s largest independent advertising agency, the story adds.

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