DirecTV in late April will start offering $30 video-on-demand rentals for films that have been released about eight weeks previously in theaters, reports the Los Angeles Times’ Company Town blog.
One of the first movies to be offered will likely be "Just Go With It," according to the story. Other films in consideration for the plan include 20th Century Fox’s comedy "Cedar Rapids" and either of two recent Universal Pictures films, the Matt Damon thriller "The Adjustment Bureau" or the alien comedy "Paul," the article notes.
Warner Bros. is likely to join in as a supplier in what’s called "premium VOD," with either the comedy "Hall Pass" or the drama "Red Riding Hood," the story says.
A DirecTV representative declined to comment, the article notes, but the National Association of Theatre Owners expressed its unhappiness with the plan.