ESPN has finally announced the name for its new Texas-based network. The network, which, as previously announced, will cover the University of Texas with a network on-air 24 hours a day, will be called the "Longhorn Network." The longhorn is a breed of cattle raised in Texas and is the name of the University of Texas sports teams.
According to today’s announcement, "Incorporating the iconic Longhorns silhouette and official UT orange color, the mark gives a nod to the tradition of UT athletics while providing a look ahead to the groundbreaking new network. In addition, the informational site GetLonghornNetwork.com launched today and will serve as an initial resource to fans looking to learn more about where and how to get Longhorn Network in time for its August launch. At launch, the site LonghornNetwork.com will be the broadband network home for Longhorn Network."
The announcement did not give a specific date in August 2011 for the Longhorn Network launch.
The announcement also noted, "Earlier this month, ESPN’s Dave Brown and Stephanie Druley were named vice presidents for programming and production, respectively. Both will relocate to Austin, Texas."