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Keith Olbermann’s New Show Gets a Surprising Title

Apr 26, 2011  •  Post A Comment

The new Keith Olbermann show will debut on Current TV on Monday, June 20, at 8 p.m. ET–with a surprising title, reports our friend Bill Carter at the New York Times’ Media Decoder blog. The show will have the same name as Olbermann’s old program on MSNBC: "Countdown With Keith Olbermann.”

Accroding to the story, "An MSNBC spokesman said the network would not comment on Mr. Olbermann’s decision to import the ‘Countdown’ title."

The story also notes, "In his announcement, Mr. Olbermann also all but disdained the notion of journalistic balance, saying that on his new show “no one would proclaim the ultimate dishonesty that balancing a lie for every truth was somehow fair.” Current TV has a much lower audience base than MSNBC. The channel averages fewer than 25,000 viewers in prime time; at MSNBC Mr. Olbermann often commanded audiences exceeding 1 million."

Furthermore, Carter observes that in his announcement Olbermann "emphasized how central he will be to the future of the channel, noting that the new ‘Countdown’ will be shown three times a night, at 8, 11 and 2 a.m. Eastern Time."

4 Comments

  1. No one complained that he kept the show title because nobody expects his show to succeed.

  2. onr trick pony – same crap, different channel

  3. Keith’s ego has gotten in the way of a very promising career. Current is the perfect place for him and his 25-50,000 idolotors.

  4. True. But it would be unfair to call Keith a has-been. In fact, he’s a never-was.

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