Local television stations’ revenues posted strong gains in 2010, according to new figures from BIA/Kelsey. B&C broke down the study, reporting that over-the-air sales jumped 23% to $19.4 billion last year, boosted by midterm elections and a rebound in the ad market.
Online sales were $450 million last year, which is the first time Internet sales have been broken out in the report, the story says. That should double over the next five years to almost $900 million by 2015, while over-the-air sales in 2015 are projected at $19.5 billion, the story says.
"Local television maintains its strength and appeal because of its ability to deliver viewers on specific days and times," said Rick Ducey of BIA/Kelsey.