A new over-the-air television channel is in the works from a group headed by former U.N. Ambassador Andrew Young and Martin Luther King III, B&C reports.

Bounce TV, based in Atlanta, is aimed at African-American viewers, primarily in the 25-54 demo. The channel is setting up distribution via local television stations’ digital signals.

Bounce plans to televise theatrical films, live sports events, off-network shows and original programming, the story says.

Said King, the son of slain civil rights leader Martin Luther King Jr., “My father envisioned the day that African Americans would play major roles in entertainment within ownership, not just serve as entertainers on the stage or in front of the cameras. That’s what makes this even more exciting to me as we embark on this new endeavor of an independently owned and operated broadcast television network featuring African Americans."