Masters Ratings Slip as Tiger’s Charge Falls Short, Unknown Golfer Wins

Apr 11, 2011  •  Post A Comment

Ratings for The Masters Tournament on CBS were 13% below last year’s household numbers in the top markets, Bloomberg reported, as a late charge by Tiger Woods faltered over the last nine holes and a golfer who is relatively unknown in the U.S., South African Charl Schwartzel, put together a strong finish to win the title.

CBS announced that Sunday’s final round was seen in 10.4% of households in the top 56 markets, down from 12.0% last year, the story reports. Numbers for the 2010 event were helped by Woods’ return after taking a break from golf to sort out personal issues.

Ratings for Sunday’s final round were the second-highest in the past decade, up 18% from 2009, the story says.

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