MTV Networks announced today that a new president has been named at MTV. The announcement was made by Van Toffler, president of MTV Networks Music & Logo Group.
Stephen K. Friedman has been promoted to president of MTV after serving as general manager since fall 2008. Friedman will oversee MTV and all of its screens, including MTV2, mtvU, MTV.com, MTV Hits and MTV Jams, the company said.
“Since Stephen took over the helm at MTV two and a half years ago, he has done an incredible job helping spearhead the reinvention of the MTV brand for millennials,” Toffler said in the announcement. “He has always placed the audience first; whether it’s creating a new pro-social campaign or leading the charge at mtvU and now MTV, his instincts and thinking have always led us to tap into exactly what the audience is looking for, resulting in great creative and business success.”
The company noted that MTV has had five consecutive quarters of growth under Friedman’s watch, and has launched key shows such as “Jersey Shore,” “Teen Mom,” “16 & Pregnant,” “The World of Jenks” and “Life as Liz.”