Interest in the NBA has been up this year after LeBron James defected from Cleveland to Miami to form the “Heatles” with fellow stars Dwyane Wade and Chris Bosh. Now that interest appears to be translating into higher ratings for the playoffs, which got under way over the weekend.
TNT’s opening tripleheader on Sunday was up 36% in viewers from last year even without the Miami Heat on the bill, Multichannel News reported. The three games posted a 2.8 household average (up 27% from a 2.2), with 3.29 million homes (up 33% from 2.47 million) and 4.54 million viewers (up 36% from 3.34 million).
The first game, the Memphis Grizzlies vs. the San Antonio Spurs, averaged 2.26 million homes and 2.84 million viewers. The New York Knicks vs. the Boston Celtics opening game had 4.17 million homes and just under 6 million viewers. The nightcap, the Oklahoma City Thunder vs. the Denver Nuggets, had 3.57 million homes and 5.04 million viewers.