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NBA Playoffs Get Off to a Strong Start in the Ratings

Apr 19, 2011  •  Post A Comment

Interest in the NBA has been up this year after LeBron James defected from Cleveland to Miami to form the “Heatles” with fellow stars Dwyane Wade and Chris Bosh. Now that interest appears to be translating into higher ratings for the playoffs, which got under way over the weekend.

TNT’s opening tripleheader on Sunday was up 36% in viewers from last year even without the Miami Heat on the bill, Multichannel News reported. The three games posted a 2.8 household average (up 27% from a 2.2), with 3.29 million homes (up 33% from 2.47 million) and 4.54 million viewers (up 36% from 3.34 million).

The first game, the Memphis Grizzlies vs. the San Antonio Spurs, averaged 2.26 million homes and 2.84 million viewers. The New York Knicks vs. the Boston Celtics opening game had 4.17 million homes and just under 6 million viewers. The nightcap, the Oklahoma City Thunder vs. the Denver Nuggets, had 3.57 million homes and 5.04 million viewers.

One Comment

  1. The interest is caused by more competition in the league all around. The Knicks have improved. Oklahoma City has a legitimate contender and the Bulls are legit. This means that it isn’t guaranteed to be just be Kobie versus the Celtics or Heat. That makes eveyone interested.

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