With bids for Olympic television rights due next month, NBC Universal’s Olympics chief Dick Ebersol is trying to convince his new bosses at Comcast to pony up for rights to air the 2014 and 2016 Olympic games, reports the New York Post.
NBC’s former majority owner, General Electric, previously admitted that the Olympics were a money loser for the company, something that Comcast has said it wants to avoid, the story says. But Ebersol is trying to convince new NBC Universal Chief Executive Steve Burke that losing some money is worth it.
If NBC Universal doesn’t win the bids for the 2014 games in Sochi, Russia. and the 2016 games in Rio de Janiero, Brazil, some believe that the 63-year-old Ebersol will retire, the piece notes.