NBC’s Ebersol Trying to Sell Comcast on Olympics Bid

Apr 18, 2011  •  Post A Comment

With bids for Olympic television rights due next month, NBC Universal’s Olympics chief Dick Ebersol is trying to convince his new bosses at Comcast to pony up for rights to air the 2014 and 2016 Olympic games, reports the New York Post.

NBC’s former majority owner, General Electric, previously admitted that the Olympics were a money loser for the company, something that Comcast has said it wants to avoid, the story says. But Ebersol is trying to convince new NBC Universal Chief Executive Steve Burke that losing some money is worth it.

If NBC Universal doesn’t win the bids for the 2014 games in Sochi, Russia. and the 2016 games in Rio de Janiero, Brazil, some believe that the 63-year-old Ebersol will retire, the piece notes.

One Comment

  1. I think a Comcast/NBC-Universal bid would be a very smart move.
    Now, NBC would have other, more appropriate platforms in which to showcase the Olympics, outside of NBC.
    VERSUS (Vs) would benefit greatly with the added exposure the Olympics could bring. It is a better channel to program the sporting events, than say Bravo or MSNBC.
    A four play of better Channels would be perfect for Comcast/NBC.
    * NBC as the flagship and main channel
    * Versus as the secondary and evening channels
    * USA to cover the niche sports like curling
    * Universal Sports (broadcast network) already covers olympic sports 24/7/365. Why not give this secondary network a boost with some actual Olympic coverage.

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