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Strong Showing for ‘Celebrity Apprentice’ in Sunday Ratings

Apr 25, 2011  •  Post A Comment

NBC’s “Celebrity Apprentice” was up 12% from a week ago in the 18-49 demo Sunday night, TVbytheNumbers.com reported, perhaps helped by the recent media campaign by its host, Donald Trump.

For the night overall, the ratings crown was a split between ABC, which won the 18-49 demo, and CBS, which won total viewers. ABC wound up with a modest average rating of 2.2 in adults 18-49, good enough to beat NBC (2.0 average), CBS (1.7) and Fox (1.2). CBS came out on top in total viewers with an average of 9.1 million, topping ABC (7.7 million), NBC (6.0 million) and Fox (3.2 million).

At 7 p.m. a new "60 Minutes" on CBS bested NBC’s "Dateline," 1.6 to 0.8, in the 18-49 demographic.

At 8 p.m. CBS’s "Amazing Race" did a little better than ABC’s "Extreme Makeover," 2.5 to 2.2 in the 18-49 demographic, while NBC’s "America’s Next Great Restaurant" trailed with a 1.2 in the same demo.

ABC’s "Desperate Housewives" beat the first hour of "Celebrity Apprentice" at 9 p.m., 2.9 to 2.7 in the 18-49 demographic. CBS’s Hallmark Hall of Fame movie "Beyond the Blackboard" had a 1.3 in the same demo for the first hour.

At 10 p.m. "Celebrity Apprentice" climbed to the evening’s high of 3.2 in the 18-49 demo, while ABC’s "Brothers & Sisters" had a 1.9 in the same demo. Hour two of the CBS movie was last with a 1.3 in the 18-49 demo.

2 Comments

  1. Celebrity Apprentice, this time around, is all about diversity. Now I think NBC gets it! Programing without diversity, equals low ratings.

  2. Agreed; but Ratings are also about publicity and Trump is generating a lot of publicity with his “I Might Run” Campaign.

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