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Super Bowl of Syndication? ‘Oprah’ Finale Commands Staggering Ad Prices

Apr 12, 2011  •  Post A Comment

As Oprah Winfrey approaches the May 25 finale of her syndicated daytime talk show, ad prices are soaring, according to The Hollywood Reporter.

The current asking price for a 30-second spot: $1 million, the story reports. With better placement in the show, prices are probably going to be even higher.

The high prices are conjuring up comparisons with big finales of the past, including “Seinfeld,” where spots went for $1.42 million–and reached 76.3 million viewers, the story says. The report cites a list put together by Horizon Media’s Brad Adgate, using Nielsen Co. and Kantar Media data.

Other landmark finales: “Friends,” which went for about $2 million and reached 52.5 million viewers; and “Everybody Loves Raymond,” with 30-second spots selling for $1.22 million and an audience of 32.9 million.

The “Oprah” finale is in especially rare terrain considering it’s a daytime show, the story notes.

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