Vince McMahon has been positioning his WWE empire as something more than a wrestling operation, and he just announced another step in that process, the Los Angeles Times reported.
WWE is changing its name, sort of. WWE will no longer stand for World Wrestling Entertainment, the story reports. It will be just WWE.
The company will continue to be involved in wrestling entertainment, including broadcasts around the world. The rebranding of the name is McMahon’s effort to spur growth via acquisitions and opportunities beyond the wrestling ring.
"I want everyone to look at us in a vastly different way than they have," said McMahon.