Yahoo has bought IntoNow, a company that makes a television "check-in" app for Apple devices such as iPhones and iPod Touch, reports the Los Angeles Times’ Technology blog.
The app works by using microphones inside the devices to listen to TV shows or movies playing nearby, the article notes. The app taps into a database of audio, IDs what’s playing on the TV or computer and allows users to "check in" and share what they’re watching on Facebook, Twitter or an IntoNow account, the story says.
The app also makes recommendations on what to watch, using consumers’ interests and what their friends are watching, the article notes.
The purchase price wasn’t disclosed, but reports place the figure between $17 million and $30 million.
"Relying on social channels as a means for discovering content–whether it’s on a PC, mobile device, or TV–is rapidly on the rise," Yahoo product management executive Bill Shaughnessy said in a statement.