Yahoo Considers Holding Upfront, Plans Up to 10 New Web Shows

Apr 19, 2011  •  Post A Comment

Yahoo wants to grab some of television’s advertising dollars and is planning to debut seven to 10 new series this year, bringing its total number of shows to more than 30, reports Adweek.com.

Yahoo executives are deciding whether to host an upfront-type event this year, as the company works on building a slate of programming, the article says.

"Our shows reach more uniques in a given month than visit Hulu, and rival some cable networks," said Erin McPherson, video programming chief at Yahoo, the story says.

The company’s goal is to create fewer "wrapup" shows such as "Prime Time in No Time," which provides highlights of TV shows, and create scripted shows, the article notes.

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