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All English-Language Broadcast Networks Lost Viewers in Key Demo in 2010-11

May 31, 2011  •  Post A Comment

Younger viewers continue to flee the top broadcast networks, according to The Hollywood Reporter, citing overall ratings for the 2010-11 television season.

Fox, CBS, NBC, ABC and CW all reported declines among viewers 18 to 49 years old compared with the year-earlier figures. While Fox finished the season as the top-rated network with an average of 4.5 million viewers 18 to 49, that represents a 5% decline from last season, the story notes.

CBS declined 9% in the demographic, while ABC slipped 8% and NBC fell the most, with a slide of 14%. The CW ended down 5% among viewers 18 to 49 and down 9% among viewers 18 to 34 years old.

Only Univision and Telemundo avoided losses, with the former boosting its young viewers by 8% and Telemundo flat, the story adds.

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