With the stakes high for Fox in the battle of singing competition shows, the network had to say something about a strong new rival for its “American Idol” and “X Factor.”
Peter Rice, chairman of entertainment for Fox Networks Group, took time during the network’s unveiling today of its fall lineup to talk about competition from NBC’s “The Voice,” Entertainment Weekly reported.
Rice indicated the network isn’t particularly concerned about the surprising early success of “The Voice.” “There’s always competition on television,” he said, adding: “We feel we have the gold standard in both ‘Idol’ and ‘X Factor.’ In Simon Cowell we have the absolute star of the genre at the pinnacle of his game. There’s an excitement and a buzz around [‘X Factor’] that we’ve never seen before. We had more people show up for the audition than we ever had on ‘Idol.’”
Rice added that Fox will give “X Factor” the heaviest promotion of any of its new programs, including strong promotion during the baseball playoffs and World Series.