Google Introduces Mobile Commerce Features

May 26, 2011  •  Post A Comment

Google today rolled out its new wireless payment system, Google Wallet, and its new deals site, Google Offers, Reuters reported. The new features operate independently or in combination, with the objective being to make it easier for users to pay for things and get deals.

"Our goal is to bring together all the pieces of the ecosystem,” said Stephanie Tilenius, Google VP of commerce. “Your phone will be your wallet. Just tap, pay, and save. We believe 2011 and beyond will be the age of MoLo–mobile local commerce."

Google Offers is in the same mold as Groupon, LivingSocial and similar deals sites. The service sends a coupon for a local business to a user’s inbox as an “offer of the day,” the story says. Google described the service as "very contextually aware."

Google Wallet stores credit card details along with loyalty rewards, purchase points and any pertinent Google Offers. Users with Near Field Communications (NFC) enabled Android phones can use those devices during shopping by tapping them on electronic payment processors to get deals and pay for their purchases.

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