As Oprah Winfrey tapes her last daytime syndicated show this month, speculation has begun as to whether daytime television will ever produce another huge star–and what the future holds for daytime TV, the Los Angeles Times reports.
Winfrey’s departure comes as daytime TV is undergoing an upheaval, due to demographic and societal changes, which make it unlikely that another personality as popular as Winfrey could emerge, the piece says.
Soap operas are declining in popularity as women continue to enter the work force and look for more inspirational programming that shows women in charge of their lives, such as "The View" or "Judge Judy," the piece notes. Viewers under 35 aren’t as loyal to networks or programs, the article adds.
TV stations aren’t likely to pay as much for the shows that will replace Winfrey, even if they are hosted by Anderson Cooper or Katie Couric, the story says. TV stations have suffered as they’ve lost viewers to cable and the Web The recession has also dented ad sales, leading syndicators to take less money for their programs, the article notes.