Soap opera fans have taken out a full-page ad in The Hollywood Reporter asking ABC to "please save the soap genre," the publication reports.

The ad contains a letter from "viewers, customers and consumers" who want to express their disappointment to ABC head of daytime programming Brian Frons, president of Disney/ABC Television Group Anne Sweeney and advertisers on daytime TV over the cancellation of "All My Children" and "One Life to Live," the story says.

ABC plans to replace the soaps with two lifestyle shows.