Super Bowl Ads Selling Quickly Despite NFL’s Labor Trouble; Regular-Season Spots Also Moving

May 23, 2011  •  Post A Comment

Super Bowl ads are selling quickly, with NBC having sold more than half the spots in the game, even though it’s unclear whether National Football League games will be played this year, reports Jon Lafayette at B&C.

NBC is receiving more than $3 million per 30-second spot for the 2012 game, marking a price increase from Fox’s game this year. Fox, meanwhile, has almost sold out of commercial time set aside for automakers in the next NFL season, with prices also showing increases.

Networks only allow one automaker to appear in each quarter so that brand recall is stronger in viewers, the piece notes.

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