There’s a new name at the top of the list of the world’s most valuable brands, with Google giving up its No. 1 position after four years at the top, Bloomberg reports.
Apple is now ranked as the most valuable brand, after it leapfrogged over Google with an 84% jump in its brand value in the past year, according to the article, which cites a report from ad company WPP.
Apple’s brand is worth $153.3 billion, helped by new versions of the iPhone and iMac and the introduction of the iPad tablet computer, according to WPP unit Millward Brown. Google, meanwhile, saw its brand value decline 2% to $111.5 billion, ending its four-year reign at the top of the brand rankings.
IBM’s brand value rose 17%, placing it as the third-most valuable brand, ahead of McDonald’s, the piece adds.