One of the most colorful and successful stars of professional wrestling was killed today in a car accident in Tampa, Fla., that was triggered by a heart attack, TMZ.com reported.

Randy "Macho Man" Savage, who was a star in both the WWF (World Wrestling Federation) and WCW (World Championship Wrestling), was 58.

Savage lost control of the Jeep Wrangler he was driving when he suffered a heart attack while behind the wheel. The vehicle reportedly crossed the median, went through oncoming traffic and crashed into a tree. The Florida Highway Patrol got Savage to Largo Medical Center, but he died as a result of his injuries.

Savage first appeared with the WWF in 1985, becoming one of the organization’s superstars. He parlayed his fame into a media career, including trademark TV commercials for Slim Jim druing the 1990s.

He appeared on a number of television series, including “Walker,Texas Ranger,” and got plenty of voiceover work, lending his voice to “King of the Hill,” “Family Guy” and other animated shows.