Ad Campaign and New Show in the Works as Bloomberg TV Aims to Win Over CNBC Viewers

Jun 23, 2011  •  Post A Comment

Bloomberg TV’s first advertising campaign aims to lure away viewers from cable business news rival CNBC, reports TVNewser.com.

The campaign will focus on the New York City area, where most of Wall Street’s employees live, and will include TV spots along with out-of-home advertising on buses and in subway stations, the story notes.

The campaign comes as Bloomberg TV readies to debut a new program July 12 called "Risk Takers," which is a 30-minute documentary series focusing on entrepreneurs and business leaders, the article adds.

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