All Soap Operas Except One Saw Ratings Decline in 2010-11–And the One Exception Has Been Canceled

Jun 2, 2011  •  Post A Comment

After ABC’s decision to cancel two of its long-running soap operas, which has been the focus of protests and complaints from soap fans, the ratings are in for the 2010-11 season: Every daytime drama is down, except for ABC’s canceled "One Life to Live," reports EW.com’s Inside TV blog.

"One Life to Live" was the only soap to remain flat this season, with a 1.1 rating in the key demographic of women 18 to 49 years old, while its average audience rose slightly to 2.6 million from 2.5 million a year earlier, the story notes.

All other soaps dipped in the key demo, including ABC’s other canceled soap opera, "All My Children.” That daytime drama ended the season with an 18% plunge in its key demographic, making it the lowest-rated soap in daytime.

The most-watched soap was "The Young and the Restless," which drew an average audience of 5.1 million, although its rating in the key demographic dropped to 1.6 from 1.9 a year ago, the story says.

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