While some have said that cable needs to most pay attention to how Netflix continually is upgrading its various offerings, at least one analyst says the company cable should really be watching is Apple.
Writes our friend David Lieberman at Deadline.com, Citigroup Investment Research’s Jason Bazinet says "Apple might design a TV set that would work with programming from a pay TV rival such as DirecTV. ‘That plays to Apple’s strength, which is not your strength, which is the operating system,’ Bazinet said, calling cable’s user experience ‘a Rube Goldberg contraption.’ "
Bazinet, according to the story, emphasized that "The big threat to cable ‘isn’t really Netflix. It’s something we haven’t seen yet.’ "
The article adds, "Morgan Stanley’s Benjamin Swinburne says that although the Street is less concerned than it was a few months ago about Netflix becoming a major competitor, ‘that doesn’t mean what Netflix has done couldn’t be done by someone with a much bigger check book.’ "
Lieberman said the Wall St. analysts made their comments on Tuesday during a panel discussion at the annual NCTA Cable Show at Chicago’s McCormick Place convention center.