Broadcast News Does Something It Hasn’t Done in 10 Years

Jun 29, 2011  •  Post A Comment

Big news in the world–including the killing of Osama bin Laden, the royal wedding and Japan’s disastrous earthquake and tsunami–translated to good news for the broadcast networks, according to The Hollywood Reporter.

The networks accomplished something in the second quarter that they haven’t done in more than 10 years: All three prime-time newscasts increased their viewership from a year earlier.

“‘NBC Nightly News’ had its best quarter since second quarter 2006,” the story reports. “’ABC World News’ drew its biggest audience in three years (since second quarter 2008). And the ‘CBS Evening News,’ which had Katie Couric pass the baton to Scott Pelley earlier this month, was up 8 percent compared to second quarter 2010, averaging 5.6 million viewers for the just ended quarter. Additionally, in Pelley’s first three weeks in the anchor chair, the broadcast has added more than a quarter of a million viewers.”

NBC’s “Nightly News With Brian Williams” remained No. 1, improving 12% from a year ago with an average of 8.5 million viewers for the second quarter. Second was ABC’s “World News With Diane Sawyer,” up 9% to 7.6 million. “CBS Evening News” followed in third place with its 5.6 million viewers.

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