Cable Subs Down in 1st Quarter by 1 Million Customers in Top 15 Markets; Telco Video Subs Up, Satellite Flat

Jun 23, 2011  •  Post A Comment

In the first quarter of 2011 there have been "cable subscriber declines of as much as 8% on an annual basis in the top 15 markets, balanced by strong growth in telco TV and mixed results in DBS subs," reports analyst SNL Kagan.

The report says, "Cable sub losses were the greatest in Dallas and Atlanta, markets where telco video subs increased 7.8% and 29%, respectively. Year-over-year DBS subs dropped 5.1% from the first quarter of 2010 in Atlanta but grew nearly 4% in Washington, D.C., and Houston. Telco video subs increased nearly 51% in Los Angeles."

In real numbers the report says that, on an annual basis, in the top 15 markets in the U.S. first quarter numbers indicate a drop in cable subs of about 1 million subs, from 24.1 million to 23.2 million.

"Multichannel subs in New York fell below 7 million in the first quarter, thanks to declines in cable and DBS subs in the market," according to the report, which adds, "Among the top 10 markets, multichannel subs declined year-over-year in New York, Chicago, Dallas, Boston and Atlanta. The most significant growth markets in terms of total multichannel subs were Los Angeles and Washington. Overall, the declines in cable TV subs are balanced by gains in DBS and telco TV, with the top 15 markets in total finishing nearly flat in total multichannel subs over the annual period."

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