Cable Upfront May Eclipse Broadcast for First Time

Jun 13, 2011  •  Post A Comment

Upfront sales for cable networks may wind up at least 15% higher than last year, bringing total sales commitments to $9.4 billion and eclipsing broadcast TV for the first time, reports Jon Lafayette in B&C.

With the cable upfront already under way, price increases and volume increases are varying from network to network, but some large cable groups have had volume increases between 20% and 25%, the story says.

Price increases have ranged from high single-digit gains to the high teens, on par with the best price hikes seen by broadcasters, the story notes.

Comedy Central, for one, was reaching double-digit rate gains, while some other MTV Networks channels, including VH1 and Spike, were seeing rates on the low end of the range, the piece notes.

One Comment

  1. Excellent- this shows a few things economically.
    Cable’s prices have always been lesser than any dish counterpart with all of the important channels, which during a recession is an easy decision to make.
    Cable has always had a more reliable connection as well, again making it a winning decision during a recession.
    Don’t expect this growth in users to last, however.

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