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CW Puts Finishing Touches on Robust Upfront, Secures Healthy Ad Price Increases

Jun 8, 2011  •  Post A Comment

Signaling an increased interest in broadcast television from advertisers, The CW sold between $400 million and $420 million in commitments for its next TV season, reports Brian Steinberg in Advertising Age.

The CW secured rate increases between 10% to 12%, and overall sales represent a jump from last year’s commitments of $370 million to $404 million, the story notes.

The CW, which is jointly owned by CBS Corp. and Time Warner, sold between 75% to 80% of its inventory for the 2011-12 television season, opting to hold the remainder for sale in the scatter market.

Fox is the only other network to have finished its upfront sales process, with CBS, ABC and NBC continuing to sell ad inventory, the story adds.

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