The cable network in question was founded in 2002, and is targeted to young men in particular. It’s G4, and according to the story it may be sold to a company that produces mixed martial arts (MMA) matches.
Ultimate Fighting Championship wants to expand its TV footprint and is talks with several potential distributors, the article says. Representatives from the company and NBCUniversal met in New York on Wednesday, although it’s not clear how close a deal is, the Times article says.
The discussions include Ultimate Fighting Championship buying 60% or more of the network, which is one of Comcast’s lowest-rated cable channels, the story says.
That article adds that G4’s "intended audience of men ages 18 to 34 overlaps well with Ultimate Fighting Championship’s audience on Spike, a unit of Viacom, which has carried a fighting reality show for the last six years. Spike’s deal with UFC for the show, “The Ultimate Fighter,” expires in six months. Negotiations between Spike and Ultimate Fighting Championship for a new deal started almost a year ago, one of the people said, but broke down after Ultimate Fighting Championship proposed a dramatic increase in Spike’s annual payment."
Mark Cuban’s HDNet also broadcasts a healthy dose of MMA.