MTV Networks has announced a key promotion in its ad sales research department, Multichannel News reported. The group upped Beth Coleman to senior VP of ad sales research.
Coleman was formerly vice president of audience research for the group.
She will be responsible for “driving the strategic direction for the ad sales research department and helping to support all Entertainment Group ad sales activities with research across a range of disciplines (including ad effectiveness, consumer insights, consumer panels and syndicated and proprietary research),” the story reports. “She oversees the entire Entertainment Group Ad Sales Research team, which includes Comedy Central, TV Land, Spike TV and CMT and their respective Web sites, as well as digital assets.”
Said Tanya Giles, executive VP of strategic insights and research: "Beth is a top-notch leader and possesses the rare ability to blend creativity, strategy and relevance in all of her research efforts. An amazing partner to our ad sales team, Beth consistently delivers unique and insightful findings that leverage the value of our audiences and brands for advertisers and clients."