Logo

Study: Hi-Def TV Sets Now Found in Two-Thirds of Homes

Jun 16, 2011  •  Post A Comment

High-definition television sets are now found in two-thirds of homes, representing a 20% increase from last year, reports B&C, citing a study from Nielsen.

The report also found that consumers watched 22 more minutes of traditional TV a month in the first quarter of 2011 compared with a year earlier, although online video viewing saw a bigger bump, with consumers watching one hour and 10 minutes more per month, the story notes.

Additionally, mobile video viewing grew by 43 minutes and time-shifted viewing rose by one hour, 10 minutes.

Consumers watching the most online video have the lowest consumption of traditional media, the article adds.

Your Comment

Email (will not be published)