Speaking today at Cable Show 2011 in Chicago, Time Warner Chairman and CEO Jeff Bewkes proposed a simple solution to current content and distribution issues: Make all content available on all devices, all the time, Multichannel News reported.
Bewkes has been using the term “TV Everywhere” for years, and updated the idea during the conference’s opening general session, “Disruption Central: A Roadmap for Reward in a Shifting Marketplace."
"Don’t change the business model, don’t charge people to use it, and present it in a way that people are accustomed to," Bewkes told attendees.
Viacom CEO Philippe Dauman, also on the panel, sounded a more cautious note, bringing up copyright and ratings issues. His company has fought online distributors over rights to use Viacom content.
"If we are ad supported, then we need to have measurement systems in place so we can sell ads," Dauman said. "That’s the currency. We need to have the technology obstacles overcome and the monetization obstacles overcome."
He noted that programmers and cable distributors have worked together successfully in the past, including to develop video on demand.
"I think it is important for our future success to continue to collaborate," he said. "We need to serve consumers."