An informal poll of television executives and consultants finds that most have a ho-hum attitude about Katie Couric’s planned ABC daytime show, reports B&C.
Several mentioned Jane Pauley, another former "Today" host who ventured into daytime television, with rocky results for the short-lived "Jane Pauley Show" in 2004.
Station executives’ concerns centered around whether Couric would present a warm persona, similar to her work on NBC’s "Today," or the more serious anchor style she used as CBS’s “Evening News” anchor.
Said one executive, Bill Lamb, president and general manager at WDRB-TV and WMYO-TV in Louisville: "I’m cautiously optimistic, but in the back of my mind, I have to remember Jane Pauley. We had high hopes for that, and it turned out to be anything but successful."
ABC corporate parent Disney sent out an email yesterday to potential station partners calling the show "a very sellable, news-lead-in asset," the piece notes.