The Social 100, a weekly listing of the TV shows that are attracting the most chatter on social media, is a new analysis tool from Brooklyn, N.Y.-based startup SocialGuide.com, the Los Angeles Times reports.
Last week’s edition listed the five hottest series in social media as NBC’s "The Voice," Nick’s "SpongeBob SquarePants," VH1’s "Basketball Wives," the syndicated talk show "Maury" and MTV’s "Teen Wolf."
“Sean Casey, founder of SocialGuide.com, said in a recent interview that the data can give producers important insights about their audience — what they like, what they don’t and what generates a response,” the story reports. “Building a community of viewers on those social networks is a good way to boost viewership generally, Casey asserted.”
The company uses technology designed specifially to analyze tweets and Facebook posts for tie-ins to shows, along with specific triggers such as Twitter hashtags and GetGlue check-ins.
The story adds: “The Social 100 is just one of the things Casey’s company does with the data it collects. Its website and apps (for Apple and Android devices) provide a social-media-inflected program guide, directing viewers to the telecasts that are generating the most heat on social networks. They also add a social dimension to each show by aggregating all the latest commentary about it on Facebook and Twitter.”