Battle of the Fireworks Shows: One Network’s Fourth of July Special Has Most Viewers Since 2000

Jul 5, 2011  •  Post A Comment

Two of the Big 3 broadcast networks featured special programming Monday night in honor of the Fourth of July holiday, and when the smoke cleared it was NBC that came away with a pretty big win for the night, TVbytheNumbers.com reports.

NBC’s average rating for the night in the 18-49 demo was a 1.6, easily beating Univision (1.2 average), CBS (1.0), ABC (0.8) and Fox (0.7). NBC also had the most total viewers, averaging 6.3 million to 4.9 million for CBS, 3.1 million for ABC, 2.7 million for Univision and 1.9 million for Fox.

Amid mostly reruns, the "Macy’s 4th of July Fireworks Spectacular" on NBC at 9 p.m. scored a 2.1 average rating in the 18-49 demographic. That was up 50% from last year’s 1.4 average, and the best 18-49 rating for the show since 2007. In total viewers the broadcast had its best numbers since the 2000 telecast.

The show was repeated at 10 p.m. on NBC, scoring a 1.4 in the 18-49 demographic and beating CBS’s "Boston Pops Fireworks Spectacular" with a 1.1 in the same demographic.

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