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‘Big Brother’ Premiere Gives CBS a Nightly Ratings Win

Jul 8, 2011  •  Post A Comment

On a night marked by plenty of repeat programming, CBS’s “Big Brother” had a decent turnout for its season premiere and the network managed an overall ratings win, TVbytheNumbers.com reported.

CBS averaged a 1.9 rating for the night in the 18-49 demo, better than ABC (1.7 average), Fox (1.3), Univision (1.1) and NBC (0.8). CBS also won total viewers, averaging 6.8 million to 5.9 million for ABC, 4.2 million for Fox, 2.7 million for Univision and 2.1 million for NBC.

At 8 p.m. ABC’s "Wipeout" was tops with a 2.0 in the 18-49 demographic, ahead of Fox’s "So You Think You Can Dance," with a 1.6 in the same demo.

The season premiere of "Big Brother" at 9 p.m. scored a 2.7 in the 18-49 demographic, better than ABC’s "Expedition Impossible," which netted a 1.6.

At 10 p.m. ABC’s drama "Rookie Blue" had a 1.5 in the 18-49 demographic, while NBC’s "Love Bites" managed only a 0.7 in the same demo.

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