Blockbuster Swoops In on Disgruntled Netflix Customers

Jul 15, 2011  •  Post A Comment

Blockbuster is aiming to take advantage of Netflix’s marketing problems after the online streaming and DVD-rental service angered customers by raising its rates, reports Deadline.com.

Blockbuster is appealing to Netflix customers by offering a 30-day free trial to those who switch to one of Blockbuster’s two Total Access plans, which include either one disc at a time for $9.99 per month or 2 discs at a time for $14.99 per month.

Blockbuster is also pointing out that it receives some new releases 28 days before Netflix and allows unlimited in-store exchanges, the piece adds.

Netflix has apparently badly underestimated confusion and anger from customers over its 60% price hike, the story points out.

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