As part of an agreement it made in its acquisition of NBCUniversal, Comcast is implementing a huge carriage expansion involving eight networks, Multichannel News reports.
The eight Hispanic networks will see their carriage grow by a combined 14 million subscribers.
The networks are Azteca America, Galavision, Hispanic Information & Telecommunications Network, LATV, mun2, Telefutura, Telemundo and Univision. All of the channels will now have larger subscriber bases on Comcast systems. Some of the expansions have already begun, with others set to happen in coming weeks.
The story reports: “These announced launches are the latest steps from Comcast to increase the availability of minority-focused fare on its systems. Since April, it has announced plans to boost the reach of Mnet, the English-language Asian pop culture channel, by more than 2 million subscribers. Moreover, two African-American-aimed services, The Africa Channel and TV One, in which Comcast holds an equity position, will gain a combined 2.3 million subs through new system bows.”
Comcast took over NBCU from General Electric on Jan. 28, committing to increase distribution of Latino-focused networks. The company said the current expansion will enable it to beat its original goal by 40%.
Further changes are also in the works. The story reports: “Under another merger stipulation, Comcast also pledged to launch 10 new independent channels over the next eight years, including eight that are Hispanic- and African-American owned or operated. Sources familiar with the situation indicate there were approximately 100 applicants for the first three: a channel that is ‘American Latino operated and programmed in English’ is slated to bow by July 28, 2012, while a pair of majority African-American-owned services will launch by Jan. 28, 2013, the second anniversary of the union.