In what would be a tough scenario for cable and satellite television operators, a top forecaster is predicting that a significant number of U.S. homes — 10% — will cut the cord by the end of 2015, as consumers continue to make the decision to rely instead on streaming services such as Netflix, reports Deadline.com.
The forecast is from SNL Kagan, a respected forecaster that the story describes as "one of the most cable-friendly forecasting firms." The group predicts that 12.1 million U.S. homes will rely on streaming services by the end of 2015, or about 10% of all households.
That figure represents a big jump from the 2.5 million residences that had cut the cord by the end of 2010, the piece notes.
About 86% of all U.S. homes subscribed to pay TV in 2009, with that number dropping to 84.9% last year, the story adds.