Google is positioning YouTube’s new movie-rental business for a big push, putting the service on Android phones and tablets, reports the New York Post.
The plan is to help drive sales of Android-powered devices via the service, similar to how Apple’s iTunes movie and TV show selections help sell iPhones and other Apple devices. Google is also working on a music download service that uses the same plan, the story adds.
While YouTube’s movie service debuted in May, it isn’t prominently displayed on the homepage, which will change in the next few months, the story says. The service will receive greater promotion on YouTube’s front page, promoting its 6,000 titles to consumers.