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Heavy Hitter Flexes Muscles in Online Streaming

Jul 26, 2011  •  Post A Comment

Even as Netflix struggles with its subscription services, a huge competitor is poised to make its presence felt in the online streaming business is a big way, reports Deadline.com.

Retail giant Walmart has integrated VUDU — a service it bought last year that features more than 20,000 movie titles — into the walmart.com website as of this morning, allowing customers to shop for titles for purchase or rental.

In a press release, Steve Nave, SVP and general manager of Walmart.com, said: "At Walmart, one of our key priorities is to provide a continuous channel for our customers, from our stores to our powerful e-commerce and social media platforms. With VUDU becoming increasingly popular among our customers, we’re providing them more access to enjoy this digital entertainment experience directly online at Walmart.com."

Rentals are reportedly going to be $2 each, but to celebrate the launch, VUDU is inviting Walmart customers, via the Walmart Facebook page, to vote for a new release that’ll be available for just 99 cents on Friday, July 29. Voting is taking place now, with three titles to choose from: "Diary of a Wimpy Kid 2: Rodrick Rules," "Harry Potter and the Deathly Hallows: Part 1" and "Gnomeo and Juliet."

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