Jaycee Dugard Special Delivers a Ratings Win for ABC

Jul 11, 2011  •  Post A Comment

On a night when the competition served up mostly repeat programming, ABC’s heavily promoted interview with kidnapping victim Jaycee Dugard helped the Alphabet Network claim an easy win in the Sunday night ratings, TVbytheNumbers.com reported.

A special two-hour ABC "Primetime," which included Diane Sawyer’s interview with Dugard, was the top-rated program of the night, scoring a 3.7 average rating in adults 18-49 with more than 14 million total viewers.

For the night, ABC averaged a 2.5 in the 18-49 demo, easily topping CBS (1.4 average), Fox (1.4) and NBC (0.7). ABC averaged 10.1 million total viewers to 6.0 million for CBS, 2.9 million for NBC and 2.9 million for Fox.

At 7 p.m. CBS’s "60 Minutes" netted a 1.1 in the 18-49 demographic, ahead of NBC’s "Dateline" with a 0.9 in the same demo.

At 8 p.m. CBS’s "Big Brother" had a 2.5 in the 18-49 demographic, against all reruns.

At 9 p.m. ABC’s "Primetime" had a 3.4 in the 18-49 demographic for the first hour, airing against repeats.

The average for the ABC special grew to a 4.0 in the 18-49 demo at 10 p.m., while NBC’s "Marriage Ref" settled for a 0.8.

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