MLB All-Star Game Sees Drop in Viewership From 2010

Jul 13, 2011  •  Post A Comment

The 82nd MLB All-Star Game gave Fox a good night in the ratings even though viewership was off from last year, the network announced. Tuesday was the network’s best night of prime time since the “American Idol” finale in May.

The game averaged 11.0 million total viewers, down 9% from last year’s 12.1 million, Fox said, citing Nielsen Media Research figures.

The network released the following details about market-by-market results: “St. Louis topped all markets last night with a 17.8 [rating]/28 [share], marking the fourth straight year that St. Louis has been the top-rated city for the All-Star Game. Since 2003, St. Louis has been out-rated for the All-Star Game only once, by host city Pittsburgh in 2006.

“Philadelphia was the second highest-rated market at a 14.7/23, an +11% gain over last year’s 13.3/21. Markets with the biggest increases included host city Phoenix, +45% (10.6 vs. 7.3); Cleveland, +42% (9.5 vs. 6.7); Knoxville, +42% (4.7 vs. 3.3); San Francisco, +28% (11.1 vs. 8.7); Richmond, +23% (7.5 vs. 6.1); Pittsburgh, +21% (8.6 vs. 7.1); Greenville, +16% (8.6 vs. 7.4); Austin, +16% (5.7 vs. 4.9); Greensboro, +14% (8.3 vs. 7.3); and Philadelphia (see above).”

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