Netflix is in discussions with DreamWorks Animation SKG to gain exclusive streaming rights to its films, with the DVD and streaming service replacing HBO’s pay-TV deal, reports Bloomberg.
An agreement might come as early as this week, the story says. The deal would signal the importance of online streaming to studios, which are struggling with a decline in DVD sales.
Netflix has digital distribution deals with Viacom-owned Paramount Pictures and with Lionsgate and Miramax.
DreamWorks Animation, which creates the "Shrek" films, has a contract with HBO through 2014.