A new cable network founded by Martin Luther King III and others is preparing to roll out Monday, Sept. 26, reports TheWrap.
The new network, Bounce, will broadcast seven days a week, 24 hours a day with a blend of sports, films, documentaries and original programs. The target audience is the 25 and older African-American male and female demographic.
In a statement, King said, "Sept. 26 will be an important milestone as we launch the first-ever independently owned and operated broadcast television network featuring African-Americans."
The network will air in Houston on Belo Corp.’s KHOU-TV, along with distribution in Cleveland, Akron, Charlotte, Cincinnati, Indianapolis, Dayton, New Haven, Hartford, Birmingham, West Palm Beach, Memphis, Louisville and Richmond.