One of the most successful original Web series is marking the production of its 300th episode. Partners Reveille, Yahoo! and Toyota Motor Sales USA are celebrating the milestone for the series “Who Knew?”
The companies reported that the series had the most successful launch of any original program on Yahoo, with more than 5 million viewers watching more than 13 million video streams in the show’s first month, and a total of more than 113 million streams since the launch.
David Anderson, senior vice president and head of digital at Reveille, said in a statement: “We are proud to meet this achievement with Toyota and Yahoo!. They have been incredible partners who share our belief that you can create entertaining and engaging digital content while providing valuable marketing opportunities for brands.”
The press release on the milestone adds: “Recognizing the mass appeal of the 90-second content-rich series, Toyota extended the development deal with the Reveille digital team to produce ‘OMG Who Knew?’ on omg! The celebrity-centric version of the popular ‘Who Knew?’ series continues as a weekly video roundup focused on celebrity families and their activities.”